Sport Appeal Not Sex Appeal: Getty's Guidelines for Visibility of Female Athletes

  • 2016-10-12
  • Newsweek

American photo agency Getty Images and Women’s Sport Trust, a leading women’s sports charity, have launched a project to increase the visibility of female athletes.

Focused on showing a realistic representation of sportswomen, the partnership is releasing a “Best of Women’s Sports” editorial curation that is designed to be aspirational.

The companies say a host of images will be made available free of charge to schools, universities and not-for profit organizations “to promote the powerful depiction of women and girls in sports.”

Future plans for the curation include a touring exhibition across schools and other grassroots organizations to increase visibility and awareness.