Global Sports Local Cultures

The Sixteenth International Conference on Sport & Society will delve into the politics of globalisation and how it reshapes sports, as well as its complex relations with local cultures and cities.

Sport is both a cultural practice and a global product. As a cultural practice, sport brings people together and creates a sense of belonging. It also contributes to individuals’ wellbeing and the development of physical and social skills. As a global product, sport is shaped by global economic flows and practices that monetise fan engagement and commodify athletes' labour. The confluence of sport as a cultural practice and a global product creates tensions and fractures as to how communities shape sports to become a force for social good locally.

The Special Focus of the Sixteenth International Conference on Sport & Society delves into these tensions and fractures and invites submissions that examines the roles of global sports and how they are re-contextualised within local cultures and communities.