Dr. Nancy Lough
Dr. Lough is a nationally recognized expert on sport marketing, corporate sponsorship, leadership development and creating gender parity within sport organizations. She specializes in research with a focus on the economic value of women’s sport and marketing sport to women. She is the author of the Handbook of the Business of Women’s Sport (2019) and the Handbook of Sport Marketing Research, along with numerous scholarly publications. In 2021 Dr. Lough was recognized as the namesake of Lough Award by the Sport Marketing Association, given to recognize outstanding work in diversity, equity and inclusion in sport. She was the first woman to serve as President of the Sport Marketing Association from 2013-2015, the first to serve a second term as SMA President (2020-2022) and she served as the Editor for Sport Marketing Quarterly from 2010 to 2012. Currently, Dr. Lough is building UNLV’s Sport Research & Innovation Institute and in fall 2021 she became the founding director of the Intercollegiate and Professional Sport Management master’s degree program at UNLV.